HEMA Lingerie: Can Give Even a Man Curves?

One of my producers sent me this via email... its interesting. A Dutch fashion company has hired a man as it's newest model for... get this... their lingerie line.

Andre Pejic has quite a reputation already for his gender-bending work on the runway. He isn't just doing women's lingerie... he has walked the catwalk in men's undies too. Designers have now picked him for both.

In the Hema ad campaign he sports a pushup bra, skin tight dress hugging his newly "created" curves and smokey eye makeup.

Hema says they hired him because he is proof... proof there lingerie works. The company said in a statement, "Even men get a decolleté with this new mega push-up bra. That means that you with 'totally nothing' can go to a beautiful B-cup."

Taking a look at the lingerie ad pics above... and the all natural below... seems their "product" is working.

Okay... let's be real for a second. He looks hot as a lady. A lot of women would kill to look like that. He's got curves with that lingerie on. All I can say is this guy  must be banking $$$ if he can do both menswear and womenswear...



That's wild!

Now I clearly need one of the push-up bras.

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