This color, Mezmerise is part of the Essie Spring 2011 line. It's bright, but not obnoxious. If you like the dark purples this is still within the range of depth those colors provide.
It's football season. I cheer for the Colts (even without Peyton), so it was a risk I felt safe taking in a football setting. Once I had the color on it really didn't seem so bright.
AND best part!!! I got it as a buy one get one free deal at Walgreens=) I wasn't sure about it at the store, but it was free so no harm if I hated it. Glad I took the risk!
It's not going to ever be one of those nails shades I go to constantly, but it's a nice changer-upper.